It is no doubt that wordpress is one of the blogging scripts that is being used widely by online marketers to heighten their ranks in the search engines. Any online marketer would not need overemphasis on the use of the right means in order for their blog articles to achieve the desired ranks in search engines and especially Google. If you are familiar with all the features that wordpress has to offer, then search engine optimization does not have to be a dream. Due to its versatility, you can customize a single wordpress blog to your satisfaction and let it do the marketing for you. It is only a matter of time before all traffic directs to your blog to see what you have to offer. Here are a few tips that will hopefully help your blog achieve the desired ranks.
The first tip is keyword rich titles. A title is the most important part of a blog article for numerous reasons. It is the title that makes readers make a judgment as to whether or not your blog is worth reading. Try to make your title captivating and rich in keywords without overdoing it. When coming up with a title, think of key things, that potential readers would search for using the various search engines. Do not use clichés in the title and also avoid using cryptic titles. Titles that bear information on the article are more appropriate.
In addition to creating the right title, create the right content. Your blog article should be as reflected in the title. It should provide accurate and well researched information with keywords used enough times and spread evenly throughout the article. The keywords should also not be overly used in the article as this will lead to keyword stuffing. You can also link your readers to other websites with more information as this creates the impression that you are confident in your niche and are willing to share the resources you have. To make the content more appealing, use images and then optimize them.
Optimizing your URL structure or pretty permalinks will also draw traffic to your blog. You need to customize your website’s URL so that when it is displayed, it does not look like text but it is a link that can be clicked on to direct someone to your website. The customization feature is available on wordpress. You can also optimize your page title to make the keyword more descriptive.
Another tip that would be useful is providing a Google sitemap. The sitemap provides the Google search engine with an easily readable overview of all the content on your website. WordPress has made this easy for you by providing a plugin called Google XML Sitemaps. The pluging installs this feature and updates it every time you add new content to your website.
To further increase traffic, you can interlink keywords key words between the articles in your blog. This is a great way of increasing traffic in your blog as it gives your readers access to more of your work.