Category: SEO

We are going to tell you warning signals to look out for when you are searching for a SEO company or consultant to work with on your site.

• Please watch out for spam. Do you know what spam is? Unsolicited emails. You need to be careful not to choose a SEO consultant that just sends you spam emails. If they can send spam messages, they are also spam and not genuine themselves. Make sure to treat them the way you treat spam mails so that you will not get your fingers burnt.
• Google itself has said that it is not possible to get a guarantee of being ranked as number one on any of its search pages, so be careful you are not deceived by any SEO consultant that is promising you that or claiming to have special relationship with any search engine. You might even come across a SEO consultant that will promise you a priority submission in to enhance a top place ranking, do not go with such because there is no truth in that.
• A SEO consultant or company that is not ready to provide explanations on how they want to carry out the job you are offering is not a good choice for you.
• Please do not have anything to do with a SEO consultant that is offering links or submitting your site to so many search engines, you will definitely not have anything to gain from that.
• Ensure that you do not go with a SEO that has ever been shown in bad light. This you can do by conducting good research on the various kinds of SEO companies or consultants available. Search engines can help you in this regard.
• Do go with a SEO that cannot explain in clear terms what the money you are to pay is meant for. Is the money meant for an inclusion on search pages permanently? Or is it meant for temporary advertisement?
• Don’t employ a SEO that have shadow domains
• A SEO that gets traffic from unreal search engines, scumware and  spyware are not good for you
• A SEO that does not have a listing in a search engine due to the fact that they have been removed or they never got one is definitely not a right one
• Any SEO consultant or company that operates with various types of nicknames is likely not genuine.
• If you find out that the SEO you are considering puts links to their other clients’ or on the doorway of pages should not be a choice for you because you will suffer a great loss if the relationship between both of you goes sour.  The doorway that they put on pages is used to drain away the link popularity of the site in question.

Above all, follow your instincts, if you have instincts about the lack of authenticity of a SEO even if you have proved them to be otherwise by the above points please follow your instincts.

Basically, for the people who have decided to employ the search engine optimization strategies to their online businesses, some of them view the whole exercise as an adversary that should be conquered no matter the circumstance while others have a view to it as a partnership with the search engines. In whatever view that you might be having, it is capable to achieve the set goal if each strategy is well set up. In this article, you will get to learn of the various opinions that these different kinds of people have in mind and at the end of it all you will know of the best route to take.

When it comes to the adversarial optimization strategies, the strategies are laid in a way that you get to compete with other people who are in your line of business. The strategies are dependent on the latest technologies. The SEO expert gets to unveil the latest technology as well as unleash the latest algorithm used by the search engines as well as figure out the latest methods that could assist one in ranking high in the search engine searches. These strategies are meant to trick the search engine into bringing forth a website that is predominantly in the search results since the website is not in a position to offer the traits that the search engine considers to be of worth. Compared to other methods, this one is not said to be hard or to possess a lot of formalities. On the other hand, this methodology is not recommended since its benefits may not be long term and are not validated by most search engines which and may also land you in trouble where your site may get expelled by a particular search engine.

For those who might view the search engines as their partners in growing their businesses, their strategies are totally different from the previous one. These strategies indicate that the traits that make the site rank high in the search engine ranks are the same that make it significantly of importance to the visitors who are directed to them. These strategies are sourced from the common algorithm which is from different search engines so as to make your search engine optimization better.

In most cases, you might hear of a lot of complaints from people who have other sites of smaller companies than theirs ranking higher than they do. The first thing that ne should know is that the search engine do not care of the diversity of the company but the algorithm and the importance of the site to what the visitor is looking for matters more. When you take the search engine to be a partner to your business, you will reap more rather than investing in strategies that only earn you short term success.

When you are in a partnership with the search engine, you will reap more even when new strategies are being employed by others. When you fall in ranks you never get to fall too low but you will always be near the top.

The current widespread use of internet has come along with many advantages. Previously, online marketing was not all that popular especially with people who had nothing to do on the internet except send and receive mails. It was quite hard for such people to come across website advertisements. The current evolution of the internet as a mode of communication is an invention that will forever be celebrated by online marketers. It is through this invention that social bookmarking has become a popular means of drawing traffic to blogs. Online marketers are now widely using social bookmarking to market their blogs and reaping huge benefits from it. Here are a few tips on how you can use social bookmarking to the advantage of your blog.

Just like search engine optimization or blogging, make sure your headings are attractive. There are many great articles on social bookmarking sites that do not get even a single hit because the heading does not catch the reader’s attention. You can modify the headings you use in social bookmarking sites to make them simpler, more detailed and more appealing considering the type of readers that are likely to visit these sites. In addition to the heading, make sure you provide a brief and interesting description of the article in order to provoke your reader’s curiosity and make them want to know more. This can be done in about 100 – 150 words. The first paragraph of the article should also be captivating enough to make the reader want to read the article. A boring first paragraph can make the reader not consider the rest of the article no matter how detailed it is. After you have provoked the reader, keep the reader more interested in your article by making your content clear, concise and interesting.

In a social bookmarking site, you should provide for the readers to be able to vote your article and also to bookmark it. Submit your article at the right time when potential readers are most likely to be awake and when traffic is known to be more. You should also make sure that you submit your article to the right category and not to the categories where all unclassified stuff goes to.

When using a social bookmarking site more than once, strive to build a respected profile by posting interesting articles and links to other interesting articles. Also, try to work with many social bookmarkers in order to increase your ratings in the social bookmarks as your network of friends is likely to follow you across the various sites.

Before submitting an article to a social bookmarking site, try to research on the topics that are popular in that particular site as not all topics sell in one site. You should also make sure that your article is not outdated, it is factual, it does not have spelling errors and that it is presented in a language understandable to most of the users of that particular site. After submitting your articles, make sure you make time to read and respond to any comments left by the readers.

Online business and marketing have become very popular in present days. As every online marketer will tell you, no man is an island when it comes to online marketing. Your profit will always be dependent on the relationships that you build with other people whether they are you potential clients or fellow webmasters. Link building is a method of creating internal links in your website and also one of the ways in which you can benefit from online relationships to draw traffic to your site. There are several strategies you can utilize when building links in order to increase the traffic on your website.

One of the most common ways of link building is using reciprocal links. This is where two webmasters make an agreement to show each other’s link on their respective websites. Prior to signing such an agreement however, you should make sure that obligation to show the links are agreed upon by both webmasters. You can use PRWeb which helps businesses to create publicity and online visibility. It is acceptable to many corporations due to its reasonable price and it also assists in accessing web indexes for magazine and established journal editors. Reciprocal links are best done with websites that offer links related to your site. This way, you are sure of the internal links being more useful both ways.

Another way of building links would be to use well-known and already established directories. You can submit you site for listing in the directory to advertise your site. Links in the directory can be used by potential customers to trace your site. When submitting your site for listing in a directory, use the domain name. Avoid using domain names that have brand names. However, you can access a domain name once it becomes pending and is removed from Google’s list. Also, ensure that you make your submissions to the right category and that the links you have provided are not dead or broken. To do this, you can utilize dead link checker.

Creation of blogs is also an excellent way of building links. It has been adopted widely and is also one of the easiest ways of increasing traffic to your site. A blog is useful in that you can post articles of interest to your potential clientele and then link them to your site. When you have regular articles on a webpage or a blog, you can employ RSS feeds to group the articles and blog together with similar ones. This could greatly increase your website’s publicity as visitors are likely to find your articles when searching for a particular subject and then link back to your site.

Professionals have also come up with ways in which you can purchase links. If you find it too much of a hustle to utilize the many methods available to build links, you can make use of the numerous available websites dedicated to link building where a webmaster pays to place the link on relevant sites. This is a bit expensive but it does save you the time and the trouble. However, it is not accepted by Google and it could be a problem.

In online marketing, quality and presentation are key factors in determining the marketability of a product and the number of clients it is going to attract or the traffic it is going to draw to your blog. However, these factors are not everything. Before the product can reach the potential clients for them to be able to appreciate its quality, advertising takes a prime role. Advertising is indeed a key factor in introducing your product or service to the market. Regardless of the nature of what you want to market, you have to advertise in order to get traffic to your site.

Getting traffic to your site is however not everything. This is because not all traffic directed to your site is beneficial. You may have a site in which traffic does not add any value. A while ago, marketers would use paid to surf programs where a surfer would view web pages for a number of seconds for money. In such an approach, the surfer will not stay any longer than the timer on the page. This method has been advanced by using referrals who earn you extra bonus. However, the problem with this kind of approach is that it has been adopted widely and people are no longer surfing for money. However, there are ways in which you can draw traffic to your site without going through all that hustle.

The first thing you need to take care of is the content of your website. The content of a website can draw visitors effortlessly. Instead of filling your website with links, try adding content that would interest potential visitors. You can write articles about your experiences or reprint articles from various sources. The articles do not have to be complicated or formal but they can be a description of your work as it associates with the topic of your advertisement. You can talk about your escapades for example about the time you went flying your plane if it is your hobby. Accompanying photos of your escapades will also go a long way in attracting traffic.

To attract more traffic, you can venture in article writing. There are lots of websites and directories that you can write articles for and also very many places where you can share your articles. You can include your signature in the article to link people back to your website. Writing articles every few days can increase traffic significantly.  To advertise online, you can also start a blog. Blogs are popular with search engines because they keep getting updated. They are a good place to share your thoughts and what you are up to. You can also post links to your website on the blog.

Forums and bulletin boards can also be an excellent way to get traffic to your site. They provide an opportunity for visitors to interact with each other. You can utilize free services to host a blog or use available software to install one. You preferred search engine may also have several options on forums.

Traffic is a very important factor for webmasters especially for search engine optimizers and marketing campaigners. They have to know traffic getting to their site and how they get to those sites.  Utilising your servers to analyse traffic to your site is an important factor that all webmasters should consider. It is surprising that some websites owners do not know how they can analyse traffic to your sites.

There are two server tools that are of great importance to all webmasters; server log and traffic analysis program. Server logs are used to analyse the activity of the site. This tool has several important benefits. I enables you to tracks the files made through the server, the number of times a particular file was requested, where the file was requested from and the exact words used to request the file. Although these are the basic functions, there are variations in the tool depending on the system being used.

The other tool important to webmasters is the traffic analysis program. Most companies use the tool to track traffic to their sites. This program allows companies to obtain data in an understandable way. For example, when interested parties hit on the website of a certain company, the raw data from their respective servers is converted into charts, graphs, diagrams and statistics. This allows the site owners to analyse data carefully and strategize on future plans. There are some factors that owners have to focus on to be able to do this effectively. These factors include what keywords visitors use to get to your site, search engines are sending you traffic, how often your site is indexed by major search engines and which sites are sending more traffic.

These factors are very crucial in strategizing on what to do next. When you find that some words do not give traffic, you may decide to make some changes. Many words may not fit Meta tags because searches are based on keyword combination as mixed and changed by search engines. Mix and match by search engines assists webmasters to know which key word combination phrases are visited more.  Basing on this information, you may consider changing your Meta tags in your web pages to fit the phrases shown in the data obtained. Such changes will ensure that your clients are not lost and they obtain whatever they are searching faster saving time.

Traffic analysis tool also allows webmasters to identify where traffic is coming from. This data is obtained by referrer heading and helps you to track marketing campaigns and advertising campaigns. You will be able to determine which areas traffic is low and strategize on what to do in order to get substantial traffic from such regions. It is also very important to analyse the robots visit information which may appear under robots or user agents. Robots are the programs used by search engines to index websites and helps you to know how often your website in indexed. You can also determine how your site is indexed by adding new content and check how many robots you have received. These strategies will surely assist you in analysing traffic.

Online marketing is no doubt one of the most promising and fastest growing sectors of the world economy. It is no wonder that this sector is attracting millions of interested investors keen on earning extra income or achieving financial freedom. If done the right way, it could be the gold mine you always dreamt of and this has been a reality for some people. Currently, an online business has unlimited potential to have millions of online visitors. However, there is a lot of technicality associated with it before you can sit back, relax and start enjoying the big monies. This is where the concept of SEO web design comes in. Before your site can start enjoying the benefits of search engine rankings, you will need to understand what this concept is and how it works.

SEO is the acronym for search engine optimization which refers to use of keywords in articles to improve the ranking of your site on major search engines. SEO depends to a greater extent on the content of your page and it is very important for you to be able to synthesize the right content for search engine optimization.

SEO is not a quick fix to a site’s lack of traffic. On the contrary, it is a long term project that could take even one and a half years before the results become apparent. Should you decide to go the SEO way in the primary marketing of your site, you will need to exercise a lot of patience. This also goes to say that it is not exactly a piece of cake. It is the most technical aspect of online marketing and it has proven to be more complicated than launching the site, creating a social networking page or even carrying out a Google Adword campaign.

If you are in doubt concerning your SEO web design abilities, you are better placed utilizing an SEO web design company. Actually, most webmasters prefer to go this way rather than crack their heads endlessly finding a way of accomplishing the task. The concept is better off left to experts of SEO web design as it requires, at the basic level, knowledge of HTML language. It is not about spreading your keywords evenly in the article and avoiding keyword stuffing as most people would think. Even though keywords are relevant, there is much more involved than just keywords to build an effective SEO marketing site.

If you are considering getting and SEO web design expert, the best place to search would have to be online. A search on Google or any other search engine can give you a long list of firms that specialize in SEO web design. Try to compare many of them in order to get the best deal at the lowest price. If you prefer to work with someone physically, you can search for a company in your area, otherwise, a virtual company will do just fine. Make sure you know how much you are willing to pay before you commence any business discussions with a company. With the right company, it should not be long before you start seeing the results of the optimization.

It is no doubt that wordpress is one of the blogging scripts that is being used widely by online marketers to heighten their ranks in the search engines. Any online marketer would not need overemphasis on the use of the right means in order for their blog articles to achieve the desired ranks in search engines and especially Google. If you are familiar with all the features that wordpress has to offer, then search engine optimization does not have to be a dream. Due to its versatility, you can customize a single wordpress blog to your satisfaction and let it do the marketing for you. It is only a matter of time before all traffic directs to your blog to see what you have to offer. Here are a few tips that will hopefully help your blog achieve the desired ranks.

The first tip is keyword rich titles. A title is the most important part of a blog article for numerous reasons. It is the title that makes readers make a judgment as to whether or not your blog is worth reading. Try to make your title captivating and rich in keywords without overdoing it. When coming up with a title, think of key things, that potential readers would search for using the various search engines. Do not use clichés in the title and also avoid using cryptic titles. Titles that bear information on the article are more appropriate.

In addition to creating the right title, create the right content. Your blog article should be as reflected in the title. It should provide accurate and well researched information with keywords used enough times and spread evenly throughout the article. The keywords should also not be overly used in the article as this will lead to keyword stuffing. You can also link your readers to other websites with more information as this creates the impression that you are confident in your niche and are willing to share the resources you have. To make the content more appealing, use images and then optimize them.

Optimizing your URL structure or pretty permalinks will also draw traffic to your blog. You need to customize your website’s URL so that when it is displayed, it does not look like text but it is a link that can be clicked on to direct someone to your website. The customization feature is available on wordpress. You can also optimize your page title to make the keyword more descriptive.

Another tip that would be useful is providing a Google sitemap. The sitemap provides the Google search engine with an easily readable overview of all the content on your website. WordPress has made this easy for you by providing a plugin called Google XML Sitemaps. The pluging installs this feature and updates it every time you add new content to your website.

To further increase traffic, you can interlink keywords key words between the articles in your blog. This is a great way of increasing traffic in your blog as it gives your readers access to more of your work.

With the advent of internet services and numerous advancements in information technology, building a website is a piece of cake for any computer literate person. Once your website is all set, the first major challenge that you encounter is attracting traffic to your site. This can be frustrating especially if you don’t know how to go about it. There are numerous webmasters that lose out on huge profits because of lack of knowledge on how market their sites effectively. There are few things you need to understand in order to market your site effectively.

In order for you to fully understand how your site is faring, you need to know about conversion ratios and server statistics. It is indeed funny how, many webmasters do not actually have an idea about their site statistics. If you are one of these webmasters, then you might be operating on guesses and fantasies as to how well your site is doing.

Server stats are important in determining your site conversion rates. Site conversion rate or ratio can be defined as the sales per visitor in the site. It is not always, that a hit results in a sale and you need to know that people are doing more than just log on to your web. One visitor may have several hits but what is important is whether that visitor makes a purchase or not. Conversion rates will vary per product but if you find them going as low as 1 in 500, then you are in for a rude surprise in terms of profits unless you wake up and do thorough marketing.

The easiest way to increase your site conversion ratio is to make it convenient for your customers to purchase. Using advertising links might actually cause poor sales. If you use a link to advertise a product, make sure the link connects directly to the product or page. The link should never connect to the home page. Making potential customers search through several pages to get to the product will just make them navigate away from the page. To retain traffic that is converting into sales, make the purchasing process as simple as it can get.

The loading time is also very important in marketing your site. Seldom do you stop to think about 40% of the internet users who use dial-up modems when on your cable or DSL hookup internet. What may seem fast on your cable internet may be painstakingly slow on a 56k modem. If you have incorporated a lot of images and graphics on your site, the speed will even be more reduced. Instead of speculating the speeds on dial-up modems, take one and test it then modify your site appropriately.

If your site is already modified, take care of glitches. In spite of speed, most commercial websites will have glitches when a customer has filled out an order form and is waiting for the information to be validated or the credit card processing system to be secured. To make sure you do not lose customers on the order page, increase the speeds. This should increase your site conversion rate.

Any mistake made when one is doing SEO could flop heavily leading to severe drop in ranks. It could even lead to your website being banned from some of the search engines where it was submitted. There are things that you needs to take control of to avoid some of the common mistakes people make in Search Engine Optimization.

Optimizing work for search engine requires consistency and it is very important to ensure that it is maintained. Outdated information and insufficient information greatly affects a website’s traffic and ranking. Website developers have to ensure that they have enough content to assist their visitors and users accordingly at all times. It is also crucial to ensure that constant updates are done every time. Search engines and visitors visit sites less often whenever there is insufficient content and outdated information in the website.

Optimising requires relevant key words for easy access to your site. If by any chance there are wrong keys words, accessibility to that particular website becomes a challenge. This also leaves you susceptible to intense competition from other virtual optimizers. It is important for you as a website developer to research and plan critically for the key words to use. The key words have to be relevant to the phrases to be used. These two strategies are critical in avoiding competition from other online optimizers.

Linking your website with other websites especially the high traffic ranking websites is important in attracting traffic to the website. However, you have to be careful about the number and the kind of websites that are linked to your website. A wrong move in linking your website with other sites could adversely affect the websites traffic. Too much linking could also make your website as a linking or access point to other sites. However, building links through article marketing, directory submissions and blog marketing puts the site at a better position.

Neglecting the URLs could severely damage a website. It is important to use only those words that are relevant and important. Including unnecessary words like “from” and “the” could significantly reduce the visitor’s traffic to your site. URLs should be made short and keyword rich to maintain the integrity of the website. Improper analysis of what works, and what does not work for your website greatly impacts the uprightness of a website. There are some things that have to be included in order to determine what bringing in traffic is and what is not. Traffic Analytics Software can be crucial in determining this. If this software is not used, determining such parameters would be near impossible.

Emphasizing titles to be availed by search engines to the users and readers is also important. This makes it easy for readers to access information. However, site owners have to provide titles that are being looked for by the users. One could use something extra for instance blogs to research and know what the readers are looking for. Try to make it interesting for the readers to browse through your site by including images and pictures. A single image illustration has a weight of more than a hundred words.