Many theories are usually put across regarding good web designing and every online marketer has their idea about what good web designing is. The web is also full of tips on how a website should be designed and how a good website should look like. For some people, complexity says it all yet for others an expensive website is just about it. Still many more go for cute or cryptic websites in a bid to cut their niche in the world of web designing, yet the basics of a good website are just that: basic. Good web designing is not about complexity but about simple rules that seek to bring quality.
The first major rule is to avoid welcome pages. These are bright pages with big photos that open first when you are trying to access a website. Sometimes they will have welcome words in large prints offering you an opportunity to visit the website. Not only are these pages annoying but they also portray lack of confidence on the webmaster’s side. The pages also block many potential clients from visiting your site as no one wants to be kept guessing while they have options. Your website should portray what you are offering at a glance. You should also keep away from big and annoying ads such as banners. Instead, specialize on posting quality content in which you can incorporate some ads. Visitors are more likely to ignore the big banners but they will view other ads as they scan through the quality information.
For quality websites, make the navigation process easy for the visitor. A visitor should be able to tell what page they are viewing in the website and how they can get to another page. Make sure the navigation menus are familiar and understandable for any visitor to get acquainted to the website. Avoid using flashy and dropdown menus and instead stick to simple and clear menus. These should help your visitors to access information quickly and with minimal difficulties. Difficulties in navigation are likely to drive visitors away from your site in search of a friendlier one.
Search engine optimization is an important aspect of any website that aspires to get traffic. Use of java scripts and CSS can assist you in this aspect. CSS and java scripts arrange information in such a way that the search engine accesses the important information such as headings and keywords first giving your website a good ranking in the search engine index.
Ensuring your website is updated also goes a long way in web design. Your website should be compatible with most browsers and meet web standards. It would be vain to have a website that looks great in one browser yet does not open in another. Make your text legible and try to organize your content in paragraphs or short blocks. Also, avoid sound effects as these can be annoying. If you decide to include them, make sure there is a provision for the customer to turn them off if they like. When designing a website, settle for quality and not complexity.