Simplicity in web design should never be equated with minimalist design aesthetic. It also does not imply in any way mean the lowering of the quality but doing away with all the unnecessary components of a website that would otherwise clutter the site making it difficult for prospects to locate what they are looking for. Simple website designs have a myriad of advantages. This article denotes the benefits of having a simple website and methods which you can employ to create a simple website.
One of the major advantages that simplicity offers in a website design is the ease of navigation. Simple websites do not have irrelevant information and they aid navigation in that there are fewer pages and also the site is less cluttered so fining information or a link of interest is relatively easy. Simple designs also have reduced loading times making them popular with visitors. This is because the less clutter you have, the smaller your files and hence the faster your loading speed.
The content of a simple web design is also more scannable. A study indicated that about 79% of web users were in the habit of scanning the pages they visit online. When a site reduces the use of decorative elements in the website design it makes the page more scannable and hence the site is able to tap from this wide group of scanning visitors.
Simple web designs also offer the advantage of being quicker to build and design. When using a simple design for your website, it is likely that the codes are also simple. Of course it is much easier to design a simple layout site with a few pages and templates than many complex pages with many sections. You just need to make sure that your design is as simple as it looks. The simple codes used in simple designs have the advantage of being easier to debug. It is much easier to find bugs for a simplified code than for multiple pages of a site with many different style sheets.
Lastly, the small files on simple websites will take up less server space and bandwidth than the complex large files. This may not make a big difference in a site that does not have many visitors but for a site with many visitors, it can save a lot of money but catering for more traffic at a lower price.
There are several ways in which you can simplify your website design. The first thing you can do is get rid of all the unnecessary decorative elements. These are elements that are just taking up space on your site without being useful in any way. When designing the website, make sure everything you include in the design, content or code is absolutely necessary in order to minimize clutter. Also ensure that your backend is as simple as the front end. Use a simple markup and limit the use of styles and JavaScript to achieve a simple website. However, simple does not imply low quality so be sure to retain the important visual elements.