With the advent of internet services and numerous advancements in information technology, building a website is a piece of cake for any computer literate person. Once your website is all set, the first major challenge that you encounter is attracting traffic to your site. This can be frustrating especially if you don’t know how to go about it. There are numerous webmasters that lose out on huge profits because of lack of knowledge on how market their sites effectively. There are few things you need to understand in order to market your site effectively.
In order for you to fully understand how your site is faring, you need to know about conversion ratios and server statistics. It is indeed funny how, many webmasters do not actually have an idea about their site statistics. If you are one of these webmasters, then you might be operating on guesses and fantasies as to how well your site is doing.
Server stats are important in determining your site conversion rates. Site conversion rate or ratio can be defined as the sales per visitor in the site. It is not always, that a hit results in a sale and you need to know that people are doing more than just log on to your web. One visitor may have several hits but what is important is whether that visitor makes a purchase or not. Conversion rates will vary per product but if you find them going as low as 1 in 500, then you are in for a rude surprise in terms of profits unless you wake up and do thorough marketing.
The easiest way to increase your site conversion ratio is to make it convenient for your customers to purchase. Using advertising links might actually cause poor sales. If you use a link to advertise a product, make sure the link connects directly to the product or page. The link should never connect to the home page. Making potential customers search through several pages to get to the product will just make them navigate away from the page. To retain traffic that is converting into sales, make the purchasing process as simple as it can get.
The loading time is also very important in marketing your site. Seldom do you stop to think about 40% of the internet users who use dial-up modems when on your cable or DSL hookup internet. What may seem fast on your cable internet may be painstakingly slow on a 56k modem. If you have incorporated a lot of images and graphics on your site, the speed will even be more reduced. Instead of speculating the speeds on dial-up modems, take one and test it then modify your site appropriately.
If your site is already modified, take care of glitches. In spite of speed, most commercial websites will have glitches when a customer has filled out an order form and is waiting for the information to be validated or the credit card processing system to be secured. To make sure you do not lose customers on the order page, increase the speeds. This should increase your site conversion rate.
The Webmaster Course Editor states that it is practical to say that about 25% of internet users have owned a website at some point in their lives. Indeed, a website does not require rocket science to start and anyone can start a website. Some websites are easily started while others might be a bit complicated and will require more effort to start.
Web designing is one of the most sought after profession in the contemporary world. This could be attributed to the ever increasing number of people opting to earn their livelihood online. The number of web designing companies is increasing by the day but there are just a few of these companies who are at the top level. All in all, web designing can be done by anyone who is computer literate without even having done it professionally or understanding computer codes. Web designing contents are rarely understood by people, but there are several rules of web designing that you must follow in order to ensure that your website designing is high quality and top level.
The first rule is to make your site appealing to your visitors. This is very important for first impression. Most surfers will not look at a boring website twice even if the content is great and you might miss out on a lot of traffic this way. You need to have a basic idea of what you want to do and then put all your effort towards it. Creating a template will ensure that your designing is effective and that you know what to expect once you are done designing.
The second thing you need to do is ensure that your website’s design is visually according to your necessity. Balance creativity with excess decorations and let your designs be focused more on attracting the customer than on just decorating the site. Try to use graphics and other visual effects to attract your visitor but do not overdo it as it might give results opposite your expectations.
The third rule has to do with content. An attractive website will not do much for you in your site conversion rate if it is all you have. Make your content fascinating and educational in order to impress your visitors. Ensure your ideas are flowing and the content is clear and concise. Also, make the content brief and avoid sounding like a sham.
It pays to ensure that your website design is flowing in order to enhance navigation. When designing your website, make sure it is user friendly and also easily navigated. Websites that are complicated will not do anything more than discourage visitors. You should also keep in mind the search engine optimization aspect and thus install Meta tags appropriately in order to enhance search engine optimization. Your domain name should be appropriate and your content rich in keywords so as to increase the traffic generated by search engine optimization. Have a technical support system to be able to assist your customers with any problems they might encounter. With these tips, you could be on your way to being a successful web designer.
Any mistake made when one is doing SEO could flop heavily leading to severe drop in ranks. It could even lead to your website being banned from some of the search engines where it was submitted. There are things that you needs to take control of to avoid some of the common mistakes people make in Search Engine Optimization.
Optimizing work for search engine requires consistency and it is very important to ensure that it is maintained. Outdated information and insufficient information greatly affects a website’s traffic and ranking. Website developers have to ensure that they have enough content to assist their visitors and users accordingly at all times. It is also crucial to ensure that constant updates are done every time. Search engines and visitors visit sites less often whenever there is insufficient content and outdated information in the website.
Optimising requires relevant key words for easy access to your site. If by any chance there are wrong keys words, accessibility to that particular website becomes a challenge. This also leaves you susceptible to intense competition from other virtual optimizers. It is important for you as a website developer to research and plan critically for the key words to use. The key words have to be relevant to the phrases to be used. These two strategies are critical in avoiding competition from other online optimizers.
Linking your website with other websites especially the high traffic ranking websites is important in attracting traffic to the website. However, you have to be careful about the number and the kind of websites that are linked to your website. A wrong move in linking your website with other sites could adversely affect the websites traffic. Too much linking could also make your website as a linking or access point to other sites. However, building links through article marketing, directory submissions and blog marketing puts the site at a better position.
Neglecting the URLs could severely damage a website. It is important to use only those words that are relevant and important. Including unnecessary words like “from” and “the” could significantly reduce the visitor’s traffic to your site. URLs should be made short and keyword rich to maintain the integrity of the website. Improper analysis of what works, and what does not work for your website greatly impacts the uprightness of a website. There are some things that have to be included in order to determine what bringing in traffic is and what is not. Traffic Analytics Software can be crucial in determining this. If this software is not used, determining such parameters would be near impossible.
Emphasizing titles to be availed by search engines to the users and readers is also important. This makes it easy for readers to access information. However, site owners have to provide titles that are being looked for by the users. One could use something extra for instance blogs to research and know what the readers are looking for. Try to make it interesting for the readers to browse through your site by including images and pictures. A single image illustration has a weight of more than a hundred words.