Web design basically means the art of arranging elements that appear in any given website in a logical manner. It is important to plan carefully before you sit down to create the website. One of the factors you have to consider when planning is the target audience. Different audiences have varying tastes and preferences mostly depending on their age. Young people like to have a lot entertainment while the old people do not care about it.
If your target audience is the youth, you may consider including a lot of graphics in your web design. You can also use calligraphy and other interesting writing letters. When using such elements, you need to have the knowledge of using tools like HTML and CSS which improve the site in general. A lot of graphics may affect the loading speed of the entire site and can frustrate clients if care is not taken. CSS allows the use of small files and greatly enhances the loading speed of the site. In such a case, you need to have these tools at hand when planning to design the site. On the other hand, old people prefer professionalism and it would not be of any value to include a lot of entertainment graphics.
The general structure of the website has to be considered when planning the look of the website. If need be, you can sketch the structure of the website in a rough paper. Please make use of important tools like CSS if your site will have tables, images and graphics. CSS allows you to position these elements where you want them to be. This tool also allows you to take control of the entire site at once making it easy to add and modify content in all pages at once. Decide on the colour you will use and make sure that the colour of the background, text and images complement each other for easy readability by the clients.
Ensure that you have access to the right tags and templates which determine the functionality of the entire site. Write down the key words you will use depending on the content you are planning to write on. Keywords are very important because they will determine the ranking by major search engines. Include the right content size because a lot of information may confuse the readers affecting traffic to your site. There is need to ensure that the content on your site meets the need of the target audience.
Also, make sure that your site will be available at all times and compatible with all major browsers. Availability simply means that the site loads fast enough for the clients to access all the information they would like to access. As stated above, tools like CSS will enhance loading speeds of your site. Compatibility on the other hand allows clients to access the website from all available browsers. Some web designers make the mistake of not ensuring this which hinders clients from accessing the site from some browsers. This may make potential clients look for alternative site thereby losing the important traffic.